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By Ms. S. R, TV anchor, Abu Dhabi, UAE.

“Marwa is a friend and I had heard much about coaching from her and actually at the beginning I wasn’t keen even to try it out, but what she was explaining about the power of hiring a coach raised my curiosity to see if it would help me get through a really messy life. The process of discovering my own values and actually understanding how it can differ from those of the people around me was invaluable, I realized that I could simply manage any conflict positively and no doubt the effects of that will positively affect both my future...

By Ms. P. K, Marketing Manager, Stockhol…

“It felt great to have someone listen without passing judgment on what I was saying… I had a trust issue and I used not to trust any one around. I signed up for a 3 month package and was surprised that after just the first four weeks I feel like I’m really becoming a new person – it’s as though the process makes something simply ‘click’ inside you.” Ms. P. K, Marketing Manager, Stockholm, Sweden.

By Mr. A. H, entrepreneur, London-UK.

“ Simply she is the best thing that could ever happen to you, just go and hire her” Mr. A. H, entrepreneur, London-UK.

By Mr. H. L, Vice President, Cairo-Egypt…

“Marwa has changed my life. Having just gone through a particularly difficult crossroad, it really helped me to know that there was someone that could actually listen. All who was around gave his version of what was right and what was wrong; Marwa helped me actually to see what is my right and my wrong. Marwa helped me to understand and realize that choices are mine and choosing not to chooses was my choice, which actually made hell of a difference to my whole understanding on how to take my next steps, thank you Marwa for being there” Mr. H. L,...

By Mrs. Y.A, Director, Dubai-UAE.

“I initially didn’t really understand or comprehend the need for an executive coach. I was forced on it by our HR. Marwa gave me a total different point of view. With her help, I was able to recognize where I could improve myself. I found balance in my work and home life. During my time with Marwa, I was required to make a very difficult decision on my career and family. With her help, it became the easiest transition I have ever had in my career. My only regret is, I wish I had found Marwa earlier in my career." Mrs....

By Mrs. L. R, Wife, Abu Dhabi – UAE

“I met Marwa on a social gathering and when she said she works as a coach I never thought life coaching was that important, thank you Marwa for being there. Your work is brilliant, wise, insightful and practically fitting within our local culture. Somehow revealing to my true self and getting in harmony with who I am instead of who I should be was all what I ever really needed. I truly enjoyed your help and admire your passion for growth, by far, one of the best decisions I have ever made.” Mrs. L. R, Wife, Abu Dhabi – UAE.

By Ms. H. T, entrepreneur, Abu Dhabi- UA…

“I went to Marwa for help to acquire a happy life. After only 4 sessions I can truly say that her coachmanship is one of the best things that I have ever done for myself. Her full understanding to our culture combined with her knowledge, great listening skills and just genuine care really helped me realize where my happiness lays.” Ms. H. T, entrepreneur, Abu Dhabi- UAE.

By S. K, CFO, Dubai- UAE

“Hiring Marwa as a coach has been really one of the best decisions I’ve ever made. Her passionate, loving and caring nature make her a truly unique and inspiring mentor. In the short time I’ve worked with Marwa, I’ve become in harmony with myself and started to truly live life on purpose. In short, if you want clarity; inspiration; motivation; guidance – or all of the above – you’d be mad not to give Marwa a call. There’s a reason she’s regarded as one of the top Life Coaches around.” Ms. S. K, CFO, Dubai- UAE.

Objectifying Humanity

  • Saturday, 04 May 2013 05:59

Since I have been in the CORPORATE world for years and years and years, as I hated who I were when I were a CORPORAT creature….coming out of it developed certain sensor towards the people who are still trapped in their own suits as well as towards the practice of “ OBJECTIFYING HUMANITY” 

As I was having my lunch in one of those “ ELITE CLUBS” in DUBAI I was surrounded by CORPORATES all around and it fascinates me how talented and experts they are in “OBJECTIFYING HUMANITY”, the practice was on peak when it came to the service staff.

Here is the girl in here beautiful black dress waiting for minutes to take the order from the group of Viking predators; a scan over the Black berry, a glance over the expensive watch, an off the nose chat with the companion and finally an “ohhhh pathetic” look to the girl followed by giving the order with a full refurbishment to what ever the plate should have ever been. With a humble smile they girl replied “ Sure Sir” and that was never seen or even heard. 

I am a regular member at the club and being a life coach gave me the ability to feel beyond the performed, I know each and every member of the staff, their names, their home countries, if they have family or no…and I usually find pleasure in acknowledging the little of what they are proud of and the staff is usually very open and safe when they are talking to me, I know a lot for a member. 

So out of extreme curiosity to know, I started to ask the service staff “ HOW DOES IT FEEL TO BE TREATED AS an OBJECT” and by the way I needed no explanation to what could have that been as they all know it by heart- to my surprise.

The answers came SHOKING….

  • Unseen
  • Unexciting 
  • Humiliating 
  • Embarrassing
  • Mortifying 
  • Shameful
  • Demeaning
  • Crushing
  • Painful
  • Hurtful
  • Throbbing
  • Excruciating
  • Agonizing
  • Small
  • Worthless
  • Useless
  • Rubbish

And the most heartbreaking thing is the feelings that wrapped each and every word. I never thought it would be that deep and of such devastating effect, some of them pitied them selves being forced to be here others put a facade of “This how the business is” and others felt angry towards themselves accepting being here. 

The common crave of all the service team was a simple SMILE; it would have made all the difference……….

We all do so and it is a mean to feed our shame and not enough feelings by attempting proving the opposite to ourselves, it is part of our armors, façades and protection strategy.

We do it all the way with our spouses, our children, our colleagues and some times even to our selves.

BE aware when you slip into the “OBJECTIFYING” practice; it HURTS 

~ Marwa Karoura, A GOOD LIFE